Welcome to the Influencer Elections Era

Art by Arianne Omila

Influencer Culture and Politics–An Old Tandem

“If you trace the history of what we know now as contemporary influencer culture, you would see that early ‘micro-celebrities’ are those who creatively and/or subversively use the affordances of online platforms for their craft, interests, or advocacy, and only in later years did it become commercialized,” says Fatima Gaw, an Assistant Professor from the Department of Communication Research at the University of the Philippines-Diliman.

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